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Trade Nation and Somerset County Cricket Club Build Upon Groundbreaking Partnership


Press Release

Trade Nation and Somerset County Cricket Club Build Upon Groundbreaking Partnership

Somerset County Cricket Club and Trade Nation are delighted to announce that their groundbreaking partnership will continue from April 2022 until at least the end of the season. The renewal of their partnership builds on the foundations of the rewarding relationship that spanned 2020 and 2021, and saw a number of exciting incentives and charity donations take place.

In 2020 the two organisations launched a first-of-its-kind collaboration to bring cheer to Somerset’s thousands of members and supporters, while also raising awareness for Trade Nation’s uniquely open and transparent approach to trading the markets. Since then, Trade Nation has donated thousands of pounds to a number of local Somerset Charities (Children's Hospital South West; Portishead RNLI; Somerset Disability: VI & Super 1s Cricket; St Margaret’s Hospice Care; Dorset and Somerset Air Ambulance; and Devon Air Ambulance) through matchday activations. Both parties are looking forward to expanding upon their philanthropic work this season.

 As well as this, Trade Nation will also be dedicating another slew of fan competitions, including: Trade In Trade Out, Stream In Style, and in-ground activations throughout the whole T20 season. The trading services provider will continue to support local charities with a £50 per-six, and £150 for each out-of-grounder

“Trade Nation’s partnership with Somerset CCC has been immensely rewarding and we’re incredibly excited to build further on the great results we had with Vitality Blast in 2021,” said Trade Nation CEO Stuart Lane. “As a company, we are proud to offer market-leading experiences which are transparent and open to anyone who is curious and wants to get started with trading — it’s been amazing to partner with Somerset who have been bringing the joy of cricket matches to the homes of fans with innovative live-streaming technology. This partnership has been a perfect fit for Trade Nation and the trading platform we offer, and we’re looking forward to supporting the club again this year”.

Throughout the 2021 Vitality Blast season, Principal T20 Partner Trade Nation supported the club with in-game competitions, including the social media led campaign of Stream In Style. This gave fans the chance to post photos of their ‘game setup’ with the chance to win prizes. Half-time entertainment was provided where fans entered the competition with a chance of winning a box of prizes, including an iPad and Bose headphones.

SCCC Commercial Director, Caroline Herbert is looking forward to the continuation of this outstanding partnership: “It has been an absolute pleasure to work with Trade Nation during the last two years,” she said. “Their generosity and their dedication to ensuring that our live stream and matchday experience is constantly evolving and improving has been one of the driving factors behind the success of our digital output and our excellent fan experience. We are looking forward to seeing how we can take this partnership to the next level in 2022.” 

Trade Nation will continue to be the club’s main shirt and stream sponsor for the T20, commencing in April. Additionally, the Trade Nation logo will also once again appear on the club’s LV= Insurance county championship shirt, and the Trade Nation stand will once more be returning to the pitch.


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